​​The Miami Model​​​
Works by Nate Lowman and Dan Colen at the de la Cruz Collection Contemporary Art Space

A select group of patrons has put a spell on the Magic City’s art scene

ne of Florida’s biggest cities is in the midst of its latest renaissance, but this time, pastel architecture, gambling and Frank Sinatra have nothing to do with it. Thanks in large part to Art Basel Miami Beach—the world’s premier international art show, which launched a little more than a decade ago—Miami has become a capital of all things artistic and draws fans, dealers and artists alike to mingle among the beachcombers, trading money and masterpieces. But before Art Basel brought international attention, there was a small group of private museums specializing in contemporary art that collectively came to be known worldwide as the Miami model, and their influence is reaching far beyond the famed art show’s walls.

“These are public exhibition spaces for private collections,” says collector Dennis Scholl, whose space, called World Class Boxing, is open to the public during Art Basel but accessed largely by appointment during the rest of the year. “While this is not the only place where such spaces exist, Miami is the only place where there are a significant number.”

Critic Tyler Green, who is credited with coining the term Miami model, concurs: “There aren’t many cities where this concentration of private museums is possible. Miami’s rare nexus of wealth, warehouse space and permissive zoning allows these folks to do what they want to do.”

And what they want to do is collect and exhibit art in their own way without the restrictions of a board of directors or public financing. But Miami didn’t always have great traditional museums in which collectors could display their art. Rather than wait for the next MoCA or MoMA to be built, starting about 15 years ago, these benefactors simply built their own institutions.

“The collectors have total control,” explains Carol Damian, director of the Frost Art Museum at Florida International University. “It’s their curatorial vision, it’s their collection and it’s their money, so they can do what they want, whereas a traditional museum is constrained by factors like money and a board. If you have a private museum, it’s entirely that collector’s point of view.”

The CIFO Art Space at night 
A piece by Magdalena Fernandez at the CIFO Art Space 

Four exhibition spaces in particular stand out: Mera and Donald Rubell’s Family Collection, Martin Margulies’ Warehouse, Rosa and Carlos de la Cruz’s Collection Contemporary Art Space and Ella Fontanals-Cisneros’ CIFO Art Space. Although there are others with quasi-public gallery spaces, these four have grown to the point of truly functioning like museums, complete with formal hours, education programs, extensive libraries and a variety of grants for financing the work of emerging artists and curators.

The shared focus of these four is almost entirely on contemporary art, further distinguishing them and other Miami model organizations from private museums. “The pure square footage in these spaces devoted to art from the last five or 10 years is very large, particularly for a city of Miami’s size,” says Green. Together, they boast nearly 125,000 feet of exhibition space, roughly half of which houses “very recent” work, with the vast majority of the rest of the art being from the past 40 years.

“There aren’t many cities where this concentration of private museums is possible. Miami’s rare nexus of wealth, warehouse space and permissive zoning allows these folks to do what they want to do.”

For example, on view until August 2, 2013, at the Rubell Family Collection is Alone Together, a show that explores contemporary artists stripped of context, with each being given his or her own room. The pieces on display include influential works of installation art, such as the sexually explicit “Oh! Charley, Charley, Charley…” by Charles Ray and Cady Noland’s “This Piece Has No Title Yet,” a room-filling opus made from beer cans, American flags, scaffolding and mixed media. Also on view is Oscar Murillo: Work, the artist’s first solo exhibition following a five-week residency at the Rubells’ museum—a Yaddo-like experiment—during which time Murillo produced hundreds of works.

The façade of the Rubell Family Collection space, a converted Drug Enforcement Agency confiscated-goods facility 
“A Refusal to Accept Limits,” by John Miller (2007), at the Rubell Family Collection exhibition space 

he Rubell Family Collection holds the distinction of being the first Miami model exhibition space and dates back to 1993, when the Rubells transferred their vast art collection to a converted Drug Enforcement Agency confiscated-goods facility. The couple uses the space to explore their strong interest in introducing new and often controversial artists, many of whom have never been shown in the US. “The notion of discovery is very critical to the Rubells,” says collection director Juan Roselione-Valadez, noting that they recently went on more than 100 studio visits throughout China in search of work for an upcoming exhibition on Chinese artists as yet undiscovered by Western collectors.

Martin Margulies, on the other hand, has dedicated his 45,000-square-foot Warehouse to procuring seminal, historically significant pieces of contemporary artwork. It is widely seen as Miami’s most important private collection and is best known for highly recognizable sculptures, such as George Segal’s 1968 work “The Subway” and Anselm Kiefer’s 1989 work “Sprache der Vögel,” which are part of the permanent store, and the city’s most important photography collection, a portion of which is always on display.

“Untitled,” by Donald Judd (1979), at the Margulies Collection at the Warehouse 
“Fountain (Earth Fountain),” by Doug Aitken (2012), at the Margulies Collection at the Warehouse 

Despite Margulies’ focus on contemporary art, he gives the pieces context with historical works. “When Martin set his interest on photography collection, he acquired the most extraordinary collection of contemporary photographs with all of the names represented,” says Frost’s Damian. “But he decided that in order to make that contemporary photography collection valid, it had to be put within a historical context. So he bought the historical collection.” The space now holds 6,000 pieces, including 3,500 photographs that date back to 1917.

Rosa and Carlos de la Cruz’s interests lie in 21st-century art from abstraction- and process-focused American artists, and this theme carries through their 30,000-square-foot de la Cruz Collection Contemporary Art Space that opened in Miami’s Design District in 2009. “I like the way artists are becoming more interested in the process than in the final outcome,” says Rosa de la Cruz. “Artists are allowing you to see the process and not cover the conception of the work.”

The sculpture garden on the second floor of the de la Cruz Collection Contemporary Art Space 
Works by Rashid Johnson at the de la Cruz Collection Contemporary Space 

Finally, Venezuelan collector Ella Fontanals-Cisneros uses the CIFO Art Space to showcase her collection focused on Latin American abstraction, which is one of the largest collections in the world, with more than 600 pieces. She has a unique assortment of geometric abstraction art, which is produced by a group of Latin American artists with a largely forgotten history who have begun to gain recognition only recently.

Each of these collectors was essential in bringing Art Basel to Miami Beach and earning the Magic City its fast-growing reputation in the contemporary art world. In concert with a handful of Miami’s other collectors, they successfully approached Art Basel’s holding company, MCH Swiss Exhibitions Ltd., about launching an international fair in their hometown. In agreeing to do so, MCH presented one condition: Every year at festival time, these Miami model collectors must open their homes and spaces to the public. Although initially taken aback, the Rubells, the de la Cruzes, Fontanals-Cisneros and Margulies all ultimately flung open their doors. Since December 2001, their home tours and exhibition openings—launched in honor of the fair each winter—have become some of Art Basel Miami Beach’s most noteworthy attractions.

In the years since the Miami model pack brought Art Basel to their city, all have formed a unique synergy. “It has been a two-way street,” says Damian. “The attention Basel has drawn to these collections pushes [the owners] to consistently maintain them and to see them as more than just for the locals. They really are a showpiece for Art Basel and central to the Miami experience.”


CIFO Art Space
1018 North Miami Avenue
Miami, FL 33136
Open Thursday and Friday, 12 p.m.–6 p.m., and Saturday and Sunday, 10 a.m.–4 p.m. (only during
exhibition dates; check website for details)
Admission: varies per exhibition

De la Cruz Collection Contemporary
Art Space

23 NE 41st Street
Miami, FL 33137
Open Tuesday through Saturday,
December through October, 10 a.m.–4 p.m.
Admission: free

The Margulies Collection at the Warehouse
591 NW 27th Street
Miami, FL 33127
Open Wednesday through Saturday, October through March, 11 a.m.–4 p.m. with extended
hours during Art Basel and Art Miami
Adults: $10
Miami-Dade County students (with valid ID): free

The Rubell Family Collection
95 NW 29th Street
Miami, FL 33127
Open Wednesday through Saturday, 10 a.m.–6 p.m.
Adults: $10
Children under 18 and students with ID: $5


SUZANNE WEINSTOCK KLEIN is the executive editor of Caviar Affair. Her work has also appeared in Departures, BlackBook and Avenue, among others, and on Elle.com.

  • Courtesy de la Cruz Collection Contemporary Art Space
  • Courtesy CIFO Art Space (2)
  • Courtesy Rubell Family Collection (3)
  • Courtesy Margulies Collection at the Warehouse (2)
  • Courtesy de la Cruz Collection Contemporary Art Space (2)