Madison Beer, a favorite of singer Justin Bieber and pop star for the next generation, is having as much fun on her skateboard as she is in the studio
f there is any proof that the old path to musical stardom (band forms in a garage; band plays gigs in obscurity for months or years; band signs record deal) is dead, it’s Justin Bieber. The 19-year-old Canadian sensation found fame on YouTube without any help from the dive-bar circuit—or the Disney machine, for that matter. But with the arrival of Madison Beer, we can put the final nail in the old guard’s coffin.
In February 2012, at just 12 years old, Beer displayed big vocal talent, soul and star quality (as well as a candy-striped iPhone case) in a video posted on YouTube. That video has since garnered nearly 1 million views and countless fans, including Bieber and his manager, Scooter Braun, who signed Beer to his music label School Boy Records. With a single scheduled to drop in fall 2013 and a full-length album to follow shortly after, Beer is poised for global fame.
RL Magazine sat down with Beer on August 5, 2013, just after she performed at the Ralph Lauren Fall 2013 Girls’ Runway Show in Sagaponack, New York. Though her voice may sound years older through the microphone, her energy and optimism are entirely youthful, and her path to stardom seems as short as it is postmodern.
Beer mingles with the Ralph Lauren runway models in the minutes before the show begins
Ralph Lauren: Justin Bieber tweeted about you after seeing you sing on YouTube. What was it like to meet him and later sign a record contract?
Madison Beer: It was surreal and amazing. I am still pinching myself. It is a dream come true.
Your single “Melodies” is coming out in fall 2013, and an album will follow soon after. How is production going?
It’s going really well. We have been in the studio a bunch, working hard and having fun. I am really excited for people to hear it.
What kind of music can we expect to hear? Do you have a favorite song?
The vibe is very upbeat and fun. I do have a few favorites, but I am still deciding on which I like best.
Who inspires you in the music business, in fashion and in life?
My peers inspire me in the music business. There is so much amazing music being released, and it pushes me to work harder and become better each and every day. I don’t have a specific [fashion] person, but there are a ton of fun blogs and Tumblr pages where I get a lot of my style ideas and inspiration. In life, my mom [inspires me]. She is my best friend and is always there for me.
If you could go on a world tour with one other band or musician, who would it be?
Rihanna. I saw her performance in Los Angeles and was blown away. Just wow!
Any celebrity crushes or people you’d like to meet on the red carpet?
Hmm, let me get back to you about that one.
How did you spend your summer? What’s your favorite memory from the past few months?
I spent most of my summer in New York with my family. I love hanging out with them, and we always have the best time. I also had the opportunity to go to Italy with my grandma in July. It was so beautiful and inspiring [there], and I loved hearing about her life experiences.
(Left) postshow, Beer sneaks a snuggle with a four-legged model backstage; (right) Beer hangs out with guests and models on the runway
What advice would you give other girls your age as they head back to school?
Be yourself and embrace your individuality. And have fun!
What do you like to study in school, and what do you do for fun in your free time?
I really love English, especially creative writing. In my free time, I love skateboarding. It’s my newest obsession. I am still learning—and falling—but I’m officially hooked.
You just attended the Fall 2013 Ralph Lauren Girls’ Runway Show. What were your favorite trends?
I pretty much loved every single outfit and wanted them all! The leopard-print sneakers add a fun and cute touch to any outfit. I also really loved the subtle hints of bright colors that some of the models wore. Fall styles usually feature [toned-down] colors, but the brightness of the ribbons and headbands looked incredible.
CARY RANDOLPH FULLER is the senior editor of RL Magazine.